Digital Marketing Skills Training

    Digital Marketing is one of the umbrellas in the field of marketing by means of using digital technologies, specifically the Internet, in promoting and selling products and services. It also includes the involvement of mobile phones, display advertising and other digital medium.

   The Internet Marketing and E-Commerce (Marketing 111) students was able to learn and experience the actual input activities in the so-called Digital Marketing Skills Training 2016 in Iligan Computer Institute, Iligan City last October 21. 

      With the various lessons discussed by different intellectual persons in the said field the students were very excited and curious about the field. 

They tackled about the approaches in using this kind of strategy which was discussed by Mr. Ronald “Piper” Ramboanga, CEO of KOM Knights of Online Marketers.

These 3 strategies are the heart of the SMART Insights as the benchmark in looking the difference where you are to assess the potential against where you need to be in the future.

Additionally, in aiming integrated digital marketing it has to be dealing with capability assessment, checking to how well a business and/or client needs to exploit  its digital channels and prioritize techniques for improvement. First, you have to create a PLAN (Strategic Roadmap), REACH (Build Awareness), INTERACT (Experience and touch the environment of your business), CONVERT (Build Multichannel Sales), ENGAGE (Build Customer Relationship Marketing), BRAND (Build Emotional Connection) and GOVERNANCE (Manage Growth Approach).

Through this, you may Basic Lifecycle Marketing (Initial), Improving Lifecycle Marketing (Managed), Planned Lifecycle Marketing (Defined), Managed Lifecycle Marketing (Quantified) and Optimized Lifecycle Marketing (Optimized).

Mr. Junriel Bonachita, a Website Developer, discussed about Web programming. E-commerce Platform which is a software technology solution that allows to build storefronts and Content Management System which supports the creation and modification of digital.

The next speakers were Mrs. Xerxes Queen A. Libre, Dexter Printhouse Iligan City and Mr. Francis Steve Martinez, Tibo Martinez Videography.

The most awakening-speaker was again Ronald “Piper” Ramboanga. He discussed about Virtual Assistance. Quote from his presentation:

“You are the boss – decide  on your own, set your goals and give the service you want. Enjoy the freedom and be the man!”

The event was very successful with our very supportive instructor letting us be exposed in the real scenario of our course BSBA Entrepreneurial Marketing.